Our story
Our founder Jay Choudhry gave up his job in global electronics to repair hearing aids from home. His vision to build an independent family-run business serving the hearing care industry with exceptional products and customer care has stayed with him to this day.
Decades later and now under the leadership of Jay’s son Baz, Puretone goes from strength to strength. An award-winning business that is now one of the world’s leading manufacturers of high-quality audiology, hearing protection, tinnitus and communication equipment.
Despite this growth, Puretone remains independent and true to its roots. Proud to support hearing professionals and patients alike, the company offers the very best professional and personal service helping thousands (millions?) of people hear better throughout the world.
Our Values
Our values articulate the spirit of our business; what makes us tick. They remind us daily that we are defined by our actions and our commitment to our customers.
Performance striving for excellence in innovation, functionality and efficiency in our products
Empathy making sure we truly understand our customers, to anticipate and support their needs
Dedication always prepared to go the extra mile for our customers and distributors
Agility able to respond quickly to new ideas, and to industry and customer expectations
Passion the desire to do our best, to continuously move forward and enjoy what we do
Integrity always honest, trustworthy, ethical, and genuine
