About us

We’re an award-winning market leader in hearing protection and hearing care support.

For nearly fifty years, our business has pushed boundaries in global research and product development, to bring the very best hearing products to customers, professionals and industry in over 75 countries worldwide.

Our story

Our founder Jay Choudhry gave up his job in global electronics to repair hearing aids from home. His vision to build an independent family-run business serving the hearing care industry with exceptional products and customer care has stayed with him to this day.

Decades later and now under the leadership of Jay’s son Baz, Puretone goes from strength to strength. An award-winning business that is now one of the world’s leading manufacturers of high-quality audiology, hearing protection, tinnitus and communication equipment.

Despite this growth, Puretone remains independent and true to its roots. Proud to support hearing professionals and patients alike, the company offers the very best professional and personal service helping thousands (millions?) of people hear better throughout the world.

Our Values

Our values articulate the spirit of our business; what makes us tick. They remind us daily that we are defined by our actions and our commitment to our customers.

Performance striving for excellence in innovation, functionality and efficiency in our products

Empathy making sure we truly understand our customers, to anticipate and support their needs

Dedication always prepared to go the extra mile for our customers and distributors

Agility able to respond quickly to new ideas, and to industry and customer expectations

Passion the desire to do our best, to continuously move forward and enjoy what we do

Integrity always honest, trustworthy, ethical, and genuine

“Receiving my CENS ProFlex DX5 2 months ago has really changed my preference in ear protection. The sound of the CENS ProFlex is so clear and crisp it is incredible. They are an invaluable part of my shooting equipment because they allow me to have normal conversations with other contestants without removing them. They are also extremely comfortable to wear and I wouldn’t want to be without them now.”

Josh Bridges

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